As I sit down to reflect on 2025, the simplest and most accurate way I can describe it is this: it was one hell of a year.

Not in a dramatic, surface-level way, but in a deeply transformative one. My life at the end of 2025 looks nothing like it did at the beginning. I don’t mean small changes. I mean everything shifted: where I live, how I lead, how I work, and who I am.

At the start of the year, I was in a relationship, owned a home, lived in a different city, and had routines and systems that felt familiar and stable. By the end of the year, I was living in a new city, in an apartment, single, driving a new vehicle, and most importantly, feeling like an entirely different person.

What’s interesting is that none of these changes felt exciting while they were happening. Many of them were heartbreaking. Some were terrifying. A lot of it felt like I had absolutely no idea what I was doing. But looking back now, I can say with certainty: every single shift was worth it.

Not because it was easy, but because I chose alignment over comfort, growth over familiarity, and truth over illusion.

This post is a reflection on the biggest lessons 2025 taught me and what I’m carrying forward into 2026.

Lesson 1: Only 20% of What You Do Actually Creates Results

One of the most grounding lessons of 2025 was realizing that most of what we do doesn’t actually move the needle forward.

We stay busy. We stay productive. We stay in motion. But only about 20% of our actions truly create results.

This year, I stopped glorifying effort and started prioritizing impact. I paid attention to what actually led to:

• Clients saying yes
• Revenue increasing
• Momentum building
• Energy expanding instead of draining

When I stripped everything else away, my business didn’t suffer, it simplified. And it got better.

Lesson 2: You Have to Be Excited About Your Offer to Sell It

This one was humbling.

If you feel “meh” about your offer, your audience feels it too. Excitement is contagious. Belief is magnetic. And no strategy can save an offer you don’t fully stand behind.

Every time I refined my offers in 2025, it wasn’t about adding more bells and whistles. It was about asking:

• Would I buy this?
• Does this light me up?
• Am I proud to stand behind this?

When the answer was yes, sales followed.

Lesson 3: Inner Work Is Not Optional

If you want sustainable growth, inner work isn’t optional.

And I don’t mean surface-level mindset work. I mean deep, honest, sometimes uncomfortable inner work.

In 2025, I invested in myself in ways I never had before, work that helped me understand who I am, why I am the way I am, and where many of my patterns came from. Not just in business, but in relationships, boundaries, decision-making, and how I respond to stress and uncertainty.

This work gave me language for things I had always felt but couldn’t name. More importantly, it gave me tools to shift patterns instead of just being aware of them.

One of the biggest realizations this year was this:
You cannot build a regulated, expansive business from a dysregulated nervous system.
You cannot receive at a higher level if part of you doesn’t believe you’re worthy of it.
And you cannot out-strategy scarcity.

True elevation doesn’t come from pushing harder; it comes from healing what’s underneath.

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Lesson 4: It’s Easier to Sell High-Ticket Than Low-Ticket

This surprises a lot of people, but it’s true.

High-ticket sales require clarity, confidence, and trust, not volume. Aligned clients don’t need convincing; they need resonance.

Which leads directly to one of the most important lessons of the year…

Lesson 5: Confidence Is a Sales Strategy

Especially for integrators and behind-the-scenes leaders.

We are not selling tasks.
We are not selling deliverables.
We are not even selling systems.

We are the offer.

Clients are buying the calm we bring into complexity. The stabilization we bring into chaos. The ability to walk into a messy, moving business and say, “I’ve got this, we’ll figure it out.”

That confidence doesn’t come from being loud or flashy. It comes from grounded self-trust.

When I stopped trying to prove myself and started embodying the role I already knew how to play, sales became easier. Conversations became simpler. Decisions became clearer.

Quiet confidence signals safety, and safety is what people are really buying.

Lesson 6: Abundance Over Scarcity, Every Time

2025 completely dismantled old scarcity beliefs for me.

I came to truly understand that abundance is not a limited resource. It’s something we co-create. There is room for all of us to grow, succeed, and serve in our own aligned way.

My growth does not require someone else to shrink. Someone else’s success does not threaten mine.

Once that belief landed, not just intellectually, but energetically, everything shifted. I stopped making decisions from fear. I stopped guarding ideas. I stopped playing small to stay safe.

At the core of abundance is this truth: We are powerful creators. Our beliefs shape how we lead, sell, and receive.

Lesson 7: Play Is Not a Luxury, It’s a Requirement

Somewhere along the way, we were taught that fun is frivolous and joy is optional.

2025 reminded me that play is actually a strategy.

When business felt heavy, it wasn’t because I needed a new plan, it was because I needed more life. More joy. More spaciousness.

This showed up in truly playing with my kids, being present, laughing, and showing them that adulthood doesn’t mean losing joy. It also showed up in a creative retreat where I had to create without perfection, without outcome, without pressure.

Play removes pressure. It reopens possibility. And often, it’s the doorway to clarity and momentum.

Lesson 8: Real Momentum Comes From Alignment

My word for 2025 was momentum, and what I learned is that real momentum doesn’t come from pushing harder. It comes from alignment.

Alignment required releasing identities, relationships, environments, and patterns that no longer fit who I was becoming. At the time, it felt like loss. Looking back, I can see it was space being created.

Momentum isn’t speed.
It’s coherence.
It’s when your values, energy, decisions, and direction all point the same way.

Looking Ahead to 2026

As I look forward, I see a few clear trends emerging:

• Relationship-building will matter more than algorithms
• Simplicity and clarity will stand out in a noisy space
• People will buy more intentionally and more aligned
• Nervous system support, wellness, and sustainability will continue to rise
• Authenticity and lived experience will matter more than ever

My word for 2026 is visibility, not from trying harder, but from deeper alignment.

If you’re feeling that pull—that sense that your business is ready to simplify, realign, or finally support your life, you don’t have to navigate that alone.

In January, I’m hosting my 6-Week Aligned & Booked Sprint, designed for integrators, OBMs, VAs, and behind-the-scenes leaders who are ready to stop reacting and start building a business that actually feels good to run.

This isn’t about doing more.
It’s about doing what actually matters.

And if 2025 taught you anything about what you’re no longer available for, maybe 2026 gets to look different.