Pricing is one of the biggest challenges behind-the-scenes leaders face, not because you don’t do incredible work, but because you’ve likely spent years being paid for tasks, not strategy. In this blog, we’re breaking down what it actually looks like to price your integrator services confidently, sustainably, and in alignment with the season you’re in.

Whether you’re a virtual assistant stepping into OBM work, a specialist moving toward integrator-level strategy, or you’re ready to operate in your CEO energy with a 2–3 client business model, this guide will help you understand your value and price accordingly.

My Pricing Story: From $35/hour to Premium Integrator Packages

When I started my business, I didn’t have a polished offer. I had two little girls, a divorce underway, and a very real need to make entrepreneurship work.

I charged $35/hour, which felt bold at the time. In my first month, I made $72. The next month, I booked a recurring client at 10 hours for $350, and for the first time, I felt like this business could become something.

As my skills grew, so did my pricing:

• $35/hour as a new freelancer
• $40/hour as I added clients and confidence
• Package-based pricing as I stepped into online business management
• Strategic, premium packages as I evolved into an Integrator

The biggest lesson? Your pricing doesn’t have to be perfect. It just has to be aligned with your goals and the season you’re in.

The 5 Most Common Pricing Mistakes Behind-the-Scenes Leaders Make

After mentoring hundreds of service providers, these are the patterns I see over and over:

1. Charging based on time, not value

You aren’t paid for minutes, you’re paid for clarity, stability, problem-solving, and momentum.

2. Letting imposter syndrome set your rates

“Who am I to charge that?” is the fastest way to undercharge.

3. Avoiding uncomfortable money conversations

Your pricing can only grow as fast as your willingness to talk about it.

4. Overdelivering without boundaries

Scope creep is not a personality trait, it’s a boundary issue.

5. Not raising prices as your value increases

Your skills grow long before your pricing does. It’s time to catch up.

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The Integrator Pricing Roadmap

After years of hiring and analyzing industry trends, here is the aligned pricing progression I use:

• Beginner (~$25/hour): New to freelancing or doing data entry
• Generalist ($25–$40/hour): Solid virtual assistants, cross-functional support
• Specialist ($40–$75/hour): OBMs, tech specialists, client success managers
• Strategist ($75–$150/hour): Integrators: strategic thinking, problem-solving, decision-making
• Mastery ($150+/hour): Consultants, advisors, industry experts, often outcome-based

This roadmap isn’t about comparison, it’s about clarity.

Knowing where you are helps you see where you’re going.

Hourly vs. Package Pricing: Why Visionaries Want Outcomes, Not Hours

Hourly pricing has its place, like trial periods, unclear scope, or brand-new skills.

But long-term, hourly pricing caps both your income and your efficiency.

Packages set you free because they:

• Create predictable monthly revenue
• Allow you to deepen your expertise
• Make your work outcome-based, not task-based
• Increase your profitability as you become more efficient
• Position you as a strategic partner, not an hourly contractor

If you take nothing else away from this… Never sell your hours. Sell outcomes.

The Sliding Scale Package Method

This is my signature approach, the method that shifted everything for me and for hundreds of integrators I’ve mentored.

Step 1: Calculate your aligned range

Start with your desired monthly income ÷ ideal monthly hours.
This becomes the low end of your range.

Then choose a high-end number you’d love to reach.

Example:
Low end: $75/hour
High end: $125/hour

Step 2: Build your packages using the high-end

Estimate 10 hours?
10 × $125 = $1250 package price.

But with package-based work, some months require more hours, others fewer, and your average hourly stays aligned with your range.

Step 3: Watch for up-level indicators

It’s time to raise your prices when:

• You’re fully booked
• Your clients are seeing bigger results
• You’re solving strategic problems regularly
• You feel undervalued
• You’re landing at the low end of your range consistently

Your pricing should grow with your expertise.

Your Challenge: Choose One Bold Pricing Move This Week

Here are a few options:

• Raise your rate by $5–$10
• Convert one offer to a package
• Create your first retainer
• Increase your minimum monthly rate
• Let go of a misaligned pricing structure
• Remove outdated (lower) pricing from your website
• Raise your rate for your next new client

Choose one.
Make it bold.
Make it aligned.

Want Support Building Your Premium Integrator Business?

If you’re ready to:

• Price confidently
• Create premium, aligned packages
• Build a spacious 2–3 client business model
• Step fully into your Integrator CEO identity

…then the January Sprint is your next step.

Over six weeks, we will:

• Build your signature Integrator offer
• Map your pricing and revenue strategy for 2026
• Clarify your client capacity
• Position you as a strategic partner
• Start lining up aligned, premium clients

You’ll walk away with:

• A premium integrator package
• A pricing structure you feel confident selling
• A clear path to consistent $5–8K months
• The systems to run your business like a CEO

If you’re ready for your next level, the January Sprint is where it begins.